My name is Kyerewa Atta-Krah. I am mummy to a 2 and a half year old boy – that without any warning at all became the centre of my world in 2018!
Pregnancy , motherhood and even marriage are “ goals” for a lot of young women – and they are all great but far from being just picture perfect and “insta-trend worthy “ and that’s the simple reality. They have each changed A LOT about my life especially with regards to full- time work and “ progress timelines” I had planned for myself , but if motherhood and marriage have taught me nothing at all, ‘corona’ has made it very clear that planning is good but ultimately God has his own plan and we must find wisdom and grace on a daily basis to navigate whatever change life brings our way .
So currently I am a full time mum and what I like to call a ‘professional housewife ‘ trying to keep my dreams alive ! And it’s a struggle -I won’t even lie. Adjusting to becoming a now home-based entrepreneur for my fashion brand and running my home and beautiful family- single- handedly requires a lot of early mornings and late nights, multi tasking- even on the loo😅 and most of all self-care .
My commitment to attaining excellence in both my professional and personal space led to the creation of my second business – The Bold Circle- an all women’s community geared towards building a culture of honest communication and support amongst women whilst guiding them to purposefully curate the lives they want . ( both professionally and in their personal spaces) .
I have also been inspired by my family and all the other beautiful young families around me to turn my women’s fashion brand into a children’s clothing brand – to further meet the gap in the market for exclusive well- made custom children’s clothing . ( And also because my mum won’t stop ringing in my ear to try children’s clothes since she built quite a name for herself in the eighties as a children’s wear designer .)
So for those who are already familiar with the name “ April Rust”, I am proud to announce we are now a children’s fashion house , for anyone who is new to the brand as well, I welcome you to the family !
It’s a labor of love and I hope you like the pieces as much as I enjoyed making them! I will love to hear from you all and your cute little humans soon so do get in touch !
TUTTI FRUITTI- By April Rust
To anyone trying to keep their head above the waters of the pressures of being successful in any endeavor I’ll say this – Don’t stop swimming – it’s no one else’s responsibility but your own to see your dreams and purpose validated : if the tides are kind to you along the way- be thankful but if they are not; don’t give up- the shore is one lap closer if only you keep your eye on target and keep moving with #graceandgrit!